Who we are
2024 Rep Agency of Year - MasterBrand Cabinetry
Established in 2023, Paradigm Sales and Marketing Inc brought together nearly 200 years of combined cabinetry and sales experience. Covering the geographies of MN, ND, SD, NE, IA, and Western WI, we cover a large mix of kitchen and bath dealers and designers. Industries include builder, remodel, renovation, new build, multi-family, and commercial. Our excitement is around helping people love where they live. Supporting dealers grow their business while supporting the homeowner love their environment is what we excel at. We would love to be your business partner in working towards these two goals. Relationships are fundamental to true partnership.
Meet our Team
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Joel Sarvey
Co-Owner
Joel joined Masterbrand Cabinets nearly 10 years ago as a regional sales manager for the Central region. He rejoined the sales force as his true passion is with the customer and supporting sales and designers to grow their businesses. Coupled with his MBA from the University of Minnesota and his resume filled with sales leadership positions, he has proven his ability to lead high level sales teams through adverse situations. His spends his personal time with family enjoying outdoor activities, rooting for the local sports teams, or spending time with his 9 grandchildren
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Rudy Detweiler
Co-Owner
Rudy has spent the last 30+ years working in various sales and leadership roles within the Kitchen and Bath Industry working with major manufactures. In his career, he has worked with thousands of dealers and designers across the US and Canada helping them improve their sales processes and bottom line. He is passionate about the industry and the role that he plays in helping designers and owners be successful. He is also passionate about helping to develop the next generation of Kitchen and Bath enthusiasts. In his spare time, he loves working on his hobby farm in Delano, MN
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Jeff Hausmann
Sales Representative
Represents Nebraska
Jeff has over 28 years of experience in the cabinet industry while spending the past 10 years with Masterbrand. Has sold cabinetry through many channels including home centers, dealers, builders, remodelers and developers throughout the Midwest. He enjoys working with his partners to grow business, find new opportunities, maintain relationships and providing a high level of service.
On the personal side, Jeff enjoys time with his wife watching his grandkids grow up, golfing, traveling and cheering for his favorite sports teams.
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Perry Hanson
Sales Representative
Represents South Dakota and NW Iowa
Perry has been with Masterbrand Cabinetry for six years covering South Dakota, NW Iowa, and SW Minnesota. Prior to Masterbrand, Perry worked for a Custom Cabinet Manufacturer in design and sales working with dealers in the upper Midwest. Perry works closely with his dealers to drive sales. Perry has worked hard to help solidify relationships and represents Masterbrand well.
He and his wife are blessed with three adult children and two grandchildren. Perry spends his weekends woodworking, tailgating, football, and spending time with family.
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Phil Hayek
Sale Representative
Represents SE Minnesota, and Eastern Iowa
Phil has been with Masterbrand for 9 years covering southern Minnesota, Northern Iowa and Northern Wisconsin. Before Masterbrand he worked in Retail sales designing kitchens and baths. He also owned his own custom cabinet shop for 10 years. His true passion is with the customer and supporting sales and designers to grow their businesses. Phil is the 20-20 expert for the agency as well.
He and his wife Chris own a bakery, a farm, and Phil dabbles in YouTube restoring John Deere snowmobiles in his spare time.
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Brandon Detweiler
Sales Representative
Represents Western and Northern MN and Western WI
Brandon is a 2016 graduate of the University of Northwestern, St. Paul, where he earned a B.S. in Marketing, He has been working in the Kitchen and Bath industry since 2015. Brandon is married to his college sweetheart Joelle and they currently reside in Buffalo, MN. Brandon and Joelle have a growing family with a 2 year old son, Madden and another baby on the way. Brandon has worked in various marketing and sales roles both inside and outside of the Kitchen and Bath industry. He is passionate about his role of calling on Kitchen and Bath dealers throughout Minnesota and NW Wisconsin and loves helping his customers become more successful. In his spare time, Brandon loves playing Soccer, fishing, hiking, and spending time with his growing family.
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Emily Berger
Sales Representative
Represents Western IA
As an experienced interior designer with 8 years in the industry, Emily began her journey in her family’s business in Minnesota, gaining expertise in sales, design, project management, and marketing. She recently relocated to Iowa to be closer to her fiancé, Adam, and to further pursue her passion for kitchen and bath design. Now working as a Sales Representative, Emily thrives on building strong relationships with dealers, understanding their unique needs, and providing tailored solutions.
Outside of work, Emily enjoys fishing, spending time with family and friends, and competing in barrel racing and rodeo events across the Midwest. She and Adam are excitedly preparing for their wedding in May.
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Laurie Weiss
Sales Representative
Represents Twin Cities
Laurie is an award-winning Kitchen and Bath Designer, with over 35 years of experience in sales, design & managing remodeling projects. Laurie is a member of the National Kitchen and Bath Association and is accredited as a Certified Kitchen Designer (CKD). Her passion is cabinet design, and this makes her a valuable part of the Paradigm team. The accounts she services include the greater MSP area, as well as offering design consulting for our entire dealer network.
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Alissa Larson
Sales Representative
Represents North Dakota and NW Minnesota
Alissa Larson started her career as an Interior Designer with a degree in Interior Design from Alexandria Technical College and brings over 20 years of experience in the industry. Kitchen and Bathrooms are her areas of expertise. Experience with using Sketchup, 20/20, AutoCad, Cabinetware, Cabinet Vision, Microvelium. Commercial and Residential cabinetry; estimating, shop drawing, purchasing, engineering and project management.
On the personal side, I love to travel. My 2 daughters join me on my adventures.
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Kevin Leavitt
Design Manager
Kevin grew up in Northwest Iowa, gaining early exposure to the cabinet industry while helping at his family-owned lumberyard. It was there that he discovered his passion for design and the 20/20 software. Under his father's guidance, he developed a deep appreciation for assisting customers in visualizing and planning their cabinet designs.
Kevin holds a Bachelor’s degree in Construction Engineering from Iowa State University. Over the course of his career, he has served as a cabinet dealer, designer, and cabinet representative, amassing extensive experience and expertise in the industry.
Beyond his professional pursuits, Kevin values quality time with his wife and three children. He has a particular appreciation for dry humor, especially on cloudy days.
Kevin is deeply committed to supporting dealers in providing exceptional service to their customers and helping them achieve long-term success.
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Tracy Schultz
Designer
Tracy has worked in cabinetry design and sales for about 30 years. For 25 of those years, she has sold one line or another of Masterbrand Cabinetry. Tracy has been on both the retail and wholesale side of design and sales as well, which gives her a unique perspective to customer care. Her business was born by the drive to provide dealers and their clients with the very highest level of customer care.
Tracy is currently a member of the National Kitchen and Bath Association. She has a degree in Residential drafting, and has used 2020 design for 20 years.
Tracy has 3 daughters and a new fiancé (as of New Years Eve) that she enjoys spending time with. In the summer they can be found horseback riding and all things outdoors.